Brett Gosper [#46]: Taking the NFL, International

In today’s episode, I’m joined by Brett Gosper, Head of NFL
Europe & Asia Pacific.


Growing up in Australia, the recent announcement to bring an NFL
match to the iconic MCG will be something of a full-circle moment
for Brett, who has, most notably, previously held the role of CEO
of World Rugby.


In this conversation, we dive into these internationalisation
efforts, the NFL’s Global Markets program, as well as how the
league is creating an impact beyond the headline fixtures.





Time Stamps


2:00 - Brett's Journey and Bringing the NFL to Melbourne


5:00 - NFL's Current Projects Internationally


7:00 - Homegrown Players and the Heritage Program


13:00 - Could the NFL Launch a Local League?


15:00 - Expanding into New Markets like Ireland and Spain


20:00 - Global Markets Program


27:00 - Balancing Needs of International and Domestic Fans


29:00 - Activating in Local Markets


31:00 - Impact of Netflix and YouTube deals


35:00 - Future Plans for the League





Additional Links:


Sports Pundit: Touching Down: How the NFL is Becoming the
International Football League


Connect with Brett on LinkedIn - Here


Connect with Andy on LinkedIn - Here