Rowena Samarasinhe [Innovation #04]: Women's Sport Should Take a Lead In Creating What Comes Next!

This is the fourth episode in a series of 5 focused on
#Innovation and hosted by Leanne Bats, a former All Blacks and FC
Barcelona executive now leading innovation for a regional sports
trust in New Zealand. 


On this week's episode Leanne was joined by Rowena Samarasinhe,
one of the sharpest systems thinkers in global sport to go deep
into women's sport (coincidentally, right off the back of the
Lionesses' history-breaking Euros success).


From CMS Law, SPORTFIVE, and commercial rights giant, Dentsu, to
working intimately with UEFA, World Athletics, and also athletes
like Usain Bolt, Rowena has founded GENSport.


In this conversation, Leanne and Rowena imagine what's possible
for the future of the women's sports industry at a time when
traditional models in the men's game are increasingly coming
under pressure. As they discuss, the path for women's sports
should not be a copy paste of the men's game, but instead demand
new thinking.





Timestamps


02:00 - Celebrating the Lionesses' Victory


05:00 - Rowena's Journey in Sports


09:00 The Changing Landscape of Sports


11:00 - Innovative Approaches in Women's Sports


15:00 - Challenges and Opportunities in Modern Sports


20:00 - Future of Women's Football


26:00 -  US vs. UK Women's Sports Models


31:00 - Challenges in Women's Sports Investment


35:00 - Innovative Broadcast Strategies


41:00 - Athlete-Centric Fandom


43:00 - Commercial Opportunities in Women's Sports


48:00 - Under the Radar Women's Sports Markets





Additional Links


Connect with Rowena on LinkedIn - Here


Connect with Leanne on LinkedIn - Here





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