Dan Porter [#50]: Building Overtime into an IP Powerhouse for the Next Generation of Sports Fans

On today’s conversation, I’m joined by the CEO of Overtime, Dan
Porter. 


Formerly head of Digital at WME, CEO of OMGPOP, and the creator
of the mobile game ‘Draw Something,’ Dan founded Overtime in
2016. 


Now a digital sports media company geared towards Gen-Z sports
fans and operating a series of professional sports leagues - it
began focusing on posting short-form content of high school
athletes captured shared to social media.


This social-first identity carries through across all of the
companies endeavours to this day, so I’m delighted to have Dan on
to discuss the companies evolution from media platform to league
operator, their recently announced partnerships with the ATP Tour
and NWSL, and how they are navigating the evolving landscape
around areas like NIL and social media.





Timestamps:  


2:00 - Dan’s Journey - From Draw Something to Overtime


5:00 - What is Overtime? A brand, a platform, a league?


8:00 - Becoming Sports League Operators 


10:00 - Young athletes aren’t future stars, they’re stars NOW


13:00 - Owning IP and Being Part of Creator Economy 


15:00 - Impact of Name, Image, Likeness (NIL) on Overtime


17:00 - Eli Ellis: A potential future Overtime CEO 


20:00 - Overtime’s Revenue Split 


25:00 – NFL, Olympics & new partnerships: Why other leagues
are working with Overtime


30:00 – Future plans and Overtime’s potential bold play in chess





Additional Links:


Different Game: Overtime’s IP Empire Is What Every Sports Brand
Wishes It Had


Overtime and NWSL Team Up For Gen-Z-Focused Content Partnership


ATP Tour & Overtime announce groundbreaking content
partnership to bring tennis to new audiences


Connect with Dan on LinkedIn - Here


Connect with Andy on LinkedIn - Here