Lucy Trang Nguyen [Innovation #01] : Future of XR in Sports and Entertainment

This is the first episode in a series of 5 focused on #Innovation
and hosted by Leanne Bats, a former All Blacks and FC Barcelona
executive now leading innovation for a regional sports trust in
New Zealand. 


On today’s episode of the Sports Pundit Innovation Podcast, I’m
joined by Lucy Trang Nguyen, Business Development Director for
Emerging Technologies at Accedo, and one of the key voices
shaping the future of immersive sports experiences.


Lucy has been leading the launch of the XR Sports Alliance, a
powerful new collective founded by Accedo, Qualcomm and HBS,
working to bring extended reality - or XR - from proof-of-concept
into real-world fan experiences. Lucy and her team are helping
sports organisations rethink what’s possible when fans aren’t
limited by a 2D screen.


In this conversation, we unpack the promise of XR - what it
actually is, how it could change both the at-home and in-venue
experience, and why rights holders, broadcasters, and sponsors
should start paying close attention. We also explore what makes
XR storytelling different, the commercial and legal challenges of
immersive content, and what needs to happen next to make it
scalable.





Timestamps


02:00 Lucy's Career Journey and Early AR Experiences


10:00 The XR Sports Alliance: Formation and Mission


14:00 The Current State and Future of XR in Sports


27:00 In-Venue Experiences and the Potential of XR


30:00 Streaming Innovations for Euro 2024


34:00 Modular Viewing Experiences and Sponsorship Integration


38:00 Challenges and Learnings in XR Sports Alliance


50:00 Future of XR in Sports and Entertainment





Additional Links


Connect with Lucy on LinkedIn - Here


Connect with Leanne on LinkedIn - Here