Rich Buchanan [#55]: Bridging the Gap Between the Boardroom and the Dressing Room

On today’s episode, I’m joined by Rich Buchanan, a leading voice
in performance strategy and one of the most thoughtful minds
working at the intersection of elite sport, data, and leadership.


Rich spent nearly two decades in the trenches of professional
football, first as a physio, then as Performance Director for
Swansea City during their Premier League run. He’s since held
roles with the Premier League, DC United, and Zone7, and now
advises sports tech companies and delivers leadership
masterclasses on how to embed high-performance cultures that
actually work.


Today’s episode is a little different. It’s not just a
conversation - it’s an announcement. Rich will be hosting a brand
new spin-off of this podcast, The Sports Pundit Performance
Podcast, a five-episode mini-series exploring the big themes
shaping elite performance today. From workload to wellbeing,
technology to team culture, the aim is simple: to bridge the gap
between the boardroom and the changing room. 


In this episode, we introduce the series, unpack Rich’s journey
through performance, and talk honestly about where the industry
is heading next and what needs to change.






2:00 - Rich Buchanan's Journey in Performance Strategy


4:00 - Innovations and Challenges in Sports Technology


8:00 - The Role of Data in Sports Performance


15:00 - Leadership and Communication in Sports


24:00 - Launching the Sports Pundit Performance Podcast


29:00 - Future of Sports Technology and Data


36:00 Conclusion and Final Thoughts





Additional Links


Connect with Rich on LinkedIn - Here


Connect with Andy on LinkedIn - Here