Avelino [#60]: Reshaping the Future of Football Representation

On today’s episode, I’m joined by Avelino, a rapper known for his
sharp lyricism, deep wordplay, and cultural influence far beyond
music.


From his early freestyles on YouTube to collaborations with
Stormzy, Aitch, Wretch 32 and Skepta, Avelino’s journey has
always been about using his voice to represent something bigger.


Now, he’s stepping into a new arena.


Alongside presenter Harry Pinero and football entrepreneur John
Loaiza, Avelino has co-founded Nexus Football Group, a
next-generation agency built to reshape the future of football
representation. 


Beyond managing talent, Nexus aims to unlock overlooked
brilliance, bridge culture and sport, and create a new blueprint
for how players are seen, supported, and celebrated.


In this conversation, we talk about the lessons that Avelino
brings from music into football, why the system needs disrupting,
and how Nexus plans to elevate both the game and the people in
it.





Timestamps


02:00 - Journey into Music and Football


04:00 - Music Career Highlights


06:00 - Founding Nexus Football Group


12:00 - Mentorship and Player Development


14:00 - Updating the Agency Model


17:00 - Scouting and Talent Pathways


24:00 - Leveraging Technology in Football


28:00 - Final Thoughts and Closing Remarks