Can we be ‘nudged’ to act on climate change?

Another chance to listen to an episode that asks whether we can
change our ways. Drastic change is needed to limit the increase
in global temperature caused by climate change. More than
two-thirds of greenhouse gas emissions worldwide result from how
we live our lives. But the behaviours that drive these emissions
tend to be deeply habitual and hard to shift - the way we heat
our homes, what we eat and how we travel to work. And our
behavioural good intentions all too often fail to translate into
action. So our climate question this week is how we can be
nudged, or even shoved, to change?


First broadcast on 1st March 2021


Guests: Elisabeth Costa, senior director, Behavioural Insights
Team Erik Thulin, behavioural science lead at the Centre for
Behaviour and the Environment at Rare Professor Martine Visser,
behavioural economist at the University of Cape Town Mo Allie,
BBC reporter in Cape Town


Presented by Graihagh Jackson and Neal Razzell Produced by Alex
Lewis Researched by Zoe Gelber Edited by Emma Rippon