Is Influencer culture bad for the planet?

Shopping online is nothing new but with the rise of influencer
culture, livestreaming, and social commerce buying stuff has
never been easier.


Research suggests that the production and use of household goods
and services is responsible for about 60% of global greenhouse
gas emissions.


So is influencer culture making us buy more - contributing to
climate change? Or is it more complicated than that? In this
programme we hear from Nigerian influencer Noble Igwe and
eco-influencer Rosie Okotcha. As well as finding out about the
growing popularity of influencers in India and the potential of
Chinese live-streamers to become environmental icons. Presenters
Neal Razzell and Graihagh Jackson speak with the following
contributors: Noble Igwe, Nigerian influencer Rosie Okotcha,
Eco-influencer Professor Shirley Yu, Senior Practitioner Fellow
with the Ash Center of Harvard Kennedy School Junofy Anto Rozina
founder of India Behavioural Economics Network JB MacKinnon
author of ‘The Day The World Stops Shopping’


The team this week: Producer: Claire Bowes Researcher: Imogen
Serwotka Series Producer: Alex Lewis Production Coordinators:
Helena Warwick-Cross, Siobhan Reed Editor: Richard Fenton-Smith
Sound Magician: Tom Brignell