EP455: Leslee Hickerson - How Niche Expertise Transforms Bookkeeping Businesses

“I had no niche. I didn't know what I wanted to do. I
knew the clients I really didn't like to work with. But they were
also talking about, ‘You got to find your niche.’ And I'm like,
‘How do you find a niche?’”
-Leslee Hickerson


Leslee Hickerson shares her inspiring journey from a small
Ontario town to becoming a successful bookkeeper and consultant
specializing in law firms. She reflects on her challenges during
the pandemic, her transformative decision to join the Pure
Bookkeeping community, and the importance of finding clarity and
direction through a niche focus in her business.


In this interview, you'll learn:



The benefits of specializing in a niche for business
success


The value of certification in elevating your
bookkeeping career


Tips for conquering imposter syndrome & embracing
growth opportunities



Connect with Leslee on LinkedIn.


Time Stamp:


00:53 - Leslee's Journey into Bookkeeping
05:58 - Navigating Challenges During COVID
11:56 - Finding Community & Support
17:59 - Narrowing Down to a Niche
24:00 - Transitioning to Advisory Services
29:52 - Overcoming Imposter Syndrome
36:05 - The Importance of Certification & Education