EP465: Brandy Derrick - The Virtual Bookkeeper's Success Journey

“People came to me thinking that I was an expert. They
saw the posts that I was posting about bookkeeping for law firms,
and they already had buy-in to use my services. So I didn't need
to sell them that much. I just needed to prove that I was a real
person. I don't want to be out there selling my services. I want
people coming to me already sold on my services.”
-Brandy Derrick
Brandy Derrick, owner of Legal Ease Bookkeeping,
discusses her journey from learning bookkeeping for her father’s
business to building a successful virtual firm specializing in
law firms. Brandy shares how she overcame self-doubt, found her
niche, and leveraged online marketing to grow her business while
working remotely—even from a sailboat!

You'll also learn...



The role of LinkedIn, YouTube & referrals in client
acquisition strategy


Why niching down simplifies marketing, sales &
client trust


The importance of persistence, overcoming self-doubt
& finding a support system



To learn more about Brandy & Legal Ease Bookkeeping, click
here.

Connect with her on LinkedIn.

Time Stamp:
01:00 – Brandy’s background & start in bookkeeping
03:00 – Challenges of working remotely without reliable
internet
08:00 – Getting clients as a new bookkeeper
14:00 – Narrowing focus & building a niche in legal
bookkeeping
17:00 – The role of Google Ads in business growth
21:00 – LinkedIn & Referral Marketing Strategy
30:00 – The power of offline marketing
38:00 – The value of niching in bookkeeping
42:00 – Overcoming challenges & growing confidence
45:00 – Final thoughts & where to find Brandy


This episode is brought to you by our friends at
BILL!


BILL is the smarter way to create and pay bills, send
invoices, manage expenses and control budgets, and access the
credit your business needs to grow — all on one platform and
they’re designed to help bookkeepers succeed and grow, whether
you have your own bookkeeping firm or you’re a bookkeeper at an
accounting firm.


To find out more, check out BILL.com/successfulbookkeeper
TODAY!