EP472: Michelle Quiñonez - Growing A Business That Aligns With Your Values

“Practice is what gives the consistent and reliable
delivery of whatever you're mastering. So for me, I remind myself
that I'm not faking, I'm becoming, I'm working on it until I
become it.”
-Michelle Quiñonez


Michelle Quiñonez, CEO and partner at Financial Stories Inc,
shares how childhood play led to a lifelong love for
administration and business building. She opens up about her
journey from stay-at-home mom to entrepreneur, and how her
passion for structure and growth fueled the launch of a
full-service accounting firm alongside her CPA co-founder.


In this episode, you’ll learn…



Why keeping your word to yourself matters


The impact of joining a CEO peer group


Simple time-blocking that actually works



To learn more about
Michelle, click here.


Connect with her on LinkedIn.


Time Stamp


00:53 - Michelle’s early influences: childhood office play &
college mentorship
02:11 - MBA shift & why she chose the accounting field
04:04 - Founding her first solo business as a stay-at-home
mom
05:01 - Pain points with external tax firms & why she
co-founded Financial Stories
06:50 - Merging systems, hiring, remote tech stack &
onboarding
08:19 - Surprises: how hard it is to find good people &
differences in accounting roles
09:51 - Personal transformation, CEO roundtable, imposter
syndrome reframed
12:00 - Time management
14:18 - Why business growth is about daily consistency &
reps
16:35 - How Lisa Campbell & A2A influenced Michelle’s mindset
& systems
19:45 - Setting clear intentions to stay present with her
family
22:39 - Keeping your word—to yourself & how that shifted
everything
25:47 - Visualizing success, parenting parallels & trusting
your own word
31:33 - Her experience with Profit First & how it supports
delegation
34:48 - Where to connect with Michelle


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