EP477: Nacondra Moran - How An Ex-IRS Employee Built Bookkeeping Success - Part 2

“ I could take my time. That's a really big one because
so many times, when we're in a crunch, you really wanna hire
before you get to that. Because what happens is, when you hire,
when you're in a crunch, you may end up settling or you may not
pick the best fit.”
-Nacondra Moran


In part 2 of this great conversation, Nacondra Moran, founder of
Exceptional Tax Services shares how she transformed her business
by embracing intentional growth, setting boundaries, and
investing in community and clarity.

In this interview, you’ll learn…



How to package your bookkeeping services with clarity
& confidence


The importance of hiring proactively, not
reactively


Why clarity of vision is essential when growing your
firm and team



To learn more about Nacondra, click here.

Connect with her on LinkedIn.

Listen to her podcast here.

Time Stamp:


01:00 – Evolving from underpricing to a structured, value-based
model
03:30 – Avoiding scope creep with clear packaging &
engagement terms
06:30 – Learning from industry peers & mentorship
08:00 – Hiring progression: contractors to full-time team
members
10:30 – Hiring tips: clarity, culture fit & job roles
13:00 – Lessons from hiring missteps & finding the right
fit
16:30 – Aligning business growth with personal values
19:00 – Starting her podcast & sharing her journey
21:00 – Using podcasting to build trust & attract
clients
24:00 – Power of content & visibility in building
authority
27:00 – Helping clients navigate money fears with
transparency
30:00 – Where to connect with Nacondra & follow her work


This episode is brought to you by our great friends at
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