Spotify video - we speak to Maya Prohovnik; plus Crossed Wires and podcast consumption

Our special guest this week is Maya Prohovnik, VP and Head of
Podcast Products at Spotify, who joins James Cridland to share
insights on Spotify's latest innovations and what’s next for
podcasters on the platform.

Meanwhile, industry leaders Dan Granger (Oxford Road) and Dan
Misener (Bumper) have advocated for an Open Measurement Protocol
for Podcasting—a call for interoperable, privacy-conscious
standards and a unified taxonomy across platforms.

In response, “friend of the show” John Spurlock joins Sam Sethi
to introduce his proposed solution: Standard Podcast Consumption
(SPC). This new data exchange format aims to facilitate the
sharing of first-party metrics like Follower Count, Total
Listener Time, and more between apps and hosting providers.

James and I also review the hottest podcast news from this week.
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