Don't just listen to podcasts - watch them, says YouTube CEO

- Podcasting is a mainstream media in Australia, the US and UK
with over 50% of people listening to a podcast every month in
each country. Our time and attention is limited so what other
media is declining?

- YouTube is the main access point for news podcasts in the
US.
 
- Why are more users willing to pay for ad-free quality digital
content (behind paywalls)? What does this mean for the future of
advertising if the people who can afford to pay for ad-free
content are the same people advertisers want to reach?

- Why are "Downloads decreasing for many podcasts" but podcast
listen/watch time is growing?
 
- YouTube CEO Neal Mohan spoke at Cannes Lions this week and
unsurprisingly he said "people don’t want to just listen”. More
worryingly, he also spoke about a new form of branded commercial
advertising for podcasts. Will this be more like uninterruptible
TV commercials?

Finally James has launched https://podnews.net/extras and Sam has
submitted a native version of TrueFans to the Apple & Google
stores.


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