227. How Do I Write an About Page? [Copywriting Tips]

About pages are SO important: They’re often the most visited page
after the homepage.


But so many copywriters get the purpose of these pages so, so
backwards.


As CCA students know, we often laugh that the “about” page is not
about you. (Or, if you’re writing the page for your client, not
about them.)


Effective about pages convey to the user what the company can do
for them.


Why should they go with this business over a competitor?


Why should they trust this business to solve their challenge or
fulfill their need?


On today’s episode of the Build Your Copywriting Business
podcast, Kate and I are giving examples of the types of things
you might include on an about page and key
elements you need consider any time you’re writing an about page.


So, if you want to make sure you’re nailing all the key elements
of these pages (and what you NEED to consider any time you’re
writing an about page), then listen now so you’re prepared
to knock your next about page out of the park.


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Mentioned in the Episode


Creative Brief: The First Step to Any Successful Copywriting
Project

Websites Copywriters Need to Bookmark

How to Win Trust to Get Copywriting Clients



Related Links


Laser Copy Coaching: Value-Based Pitches, English-Language
Nuances, and About Pages

4 Steps to Write a Wildly Effective About Us Page

Why Landing Pages Are the Perfect First Copywriting Projects

How to Write a Sales Page That’ll Make Your Client Ecstatic



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