239. Do Copywriters Need a Personal Brand?

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Personal brand


You’ve probably heard us talk about all the shiny distractions
when it comes to earning money as a copywriter. Is a “personal
brand” another one?


On this episode of the Build Your Copywriting Business
podcast, Kate and I are breaking down what a personal brand is
and whether or not you need one to succeed in today’s copywriting
climate.


Spoiler: just because you exist does not make you a
brand.





Your reputation behind closed doors with your clients is far more
important than public perception of you on social media.


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Mentioned in the Episode


Ep. 208: Are You Doing These 4 Things That Clients Look for
in Freelancers?

BONUS – Laser Coaching: How Do I Find Clients for
Freelancing?



Related Links


This Brand-New Copywriter Landed a Senior Copywriting Role

Why Brand Voice Matters in Copywriting

3 Things to Remember if You’re Brand New to Copywriting



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