Kaitlin Hannig - Real Estate for the disillusioned

https://www.larchitect.org/


https://www.instagram.com/realtorkaitlin


What Architects Can Learn from a Real Estate Agent's Viral Social
Media Strategy


In this episode of The Landscape Architecture Podcast, host
Michael Todoran interviews Salt Lake City real estate agent and
Instagram personality Kaitlin Hannig, whose darkly funny “asshole
home tours” have gained a massive following by breaking all the
conventional marketing rules.


This conversation is especially relevant for architects,
landscape architects, and interior designers who are navigating
how to present themselves online. Caitlin shares how she built a
loyal audience not by showcasing perfection, but by leaning into
flawed, human, and refreshingly honest content.


We explore:


Why traditional marketing tropes fall flat in today’s digital
culture

How to create content that speaks to your audience instead of
about yourself

The power of humor, vulnerability, and storytelling in
professional branding

Why beauty alone doesn’t engage—and what does

How design professionals can stand out in a sea of aesthetic
sameness



Whether you run a small studio or work in a large firm, this
episode will challenge how you think about digital presence,
authenticity, and the kind of content that actually drives trust
and engagement.