Niches Within Niches: Scaling in Self-Storage Real Estate with Joe Downs | Part 1 #921

In this episode, Craig sits down with Joe Downs, CEO of Belrose
Asset Management and co-founder of The Belrose Group. Joe shares
his journey from early entrepreneurship to building a real estate
investment firm focused on high-yield, niche
opportunities—especially in the self-storage and distressed
mortgage sectors. Tune in as we explore how Belrose identifies
value others miss, their strategic approach to scaling, and Joe’s
insights for investors looking to break into specialized asset
classes.





Joe is a lifelong entrepreneur with a track record of success
across the securities, mortgage, hospitality, and real estate
industries. As co-founder and CEO of The Belrose Group, he’s
built a powerhouse firm specializing in the self-storage sector
of commercial real estate—expanding it from acquisitions to
include development and consulting. Known for spotting “niches
within niches,” Joe brings a sharp eye for opportunity and a
passion for educating others. He’s a featured speaker at the
Self-Storage Academy and Mastermind, where he shares his insights
as both a visionary leader and a hands-on investor.








In this episode:


Craig Evans welcomes Joe Downs, CEO and co-founder of The
Belrose Group, a leader in self-storage real estate investingJoe
shares insights into his personal background, family values, and
what shaped his entrepreneurial mindset.

A look into Joe’s early years, formative experiences, and the
lessons he learned growing up.

Joe walks us through his career journey—from first jobs to
key milestones that led him toward business leadership.

The pivotal moment when Joe transitioned into real estate and
launched his path as a serial entrepreneur.












The Norris Group originates and services loans in California and
Florida under California DRE License 01219911, Florida Mortgage
Lender License 1577, and NMLS License 1623669.  For more
information on hard money lending, go
www.thenorrisgroup.com and click the Hard Money tab.


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