Niches Within Niches: Scaling in Self-Storage Real Estate with Joe Downs | Part 2 #922

In Part 2, Joe Downs continues his story, diving deeper into his
transition into real estate—from early partnerships in
wholesaling and flipping to building a scalable business in
self-storage. He shares the challenges of navigating commercial
real estate, key operational strategies, and how technology is
reshaping the self-storage industry. Joe also reflects on the
importance of staying adaptable and always learning in a
fast-evolving market. 





Joe is a lifelong entrepreneur with a track record of success
across the securities, mortgage, hospitality, and real estate
industries. As co-founder and CEO of The Belrose Group, he’s
built a powerhouse firm specializing in the self-storage sector
of commercial real estate—expanding it from acquisitions to
include development and consulting. Known for spotting “niches
within niches,” Joe brings a sharp eye for opportunity and a
passion for educating others. He’s a featured speaker at the
Self-Storage Academy and Mastermind, where he shares his insights
as both a visionary leader and a hands-on investor.








In this episode:


Joe Downs’ path from hospitality and radio sales to real
estate investing

Partnering in house flipping and wholesaling: early lessons
and wins

Challenges faced in commercial real estate and strategic
pivots

Breaking into self-storage investing and spotting niche
opportunities

Key operations and marketing strategies in self-storage
success

How digital tools are transforming the self-storage industry

The value of adaptability and lifelong learning in real
estate












The Norris Group originates and services loans in California and
Florida under California DRE License 01219911, Florida Mortgage
Lender License 1577, and NMLS License 1623669.  For more
information on hard money lending, go
www.thenorrisgroup.com and click the Hard Money tab.


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