BONUS EPISODE: Niches Within Niches: Scaling in Self-Storage Real Estate with Joe Downs | #923

In this bonus episode, Joe Downs returns to share deeper insights
into the operations, trends, and future of self-storage
investing. He covers hybrid management models, the role of AI in
streamlining customer service, and his approach to sourcing and
funding deals. Joe also highlights how the ongoing housing
shortage is boosting demand for storage and why younger
generations are driving industry growth. The episode wraps with
practical advice for investors eyeing opportunities in this
evolving asset class. 





Joe is a lifelong entrepreneur with a track record of success
across the securities, mortgage, hospitality, and real estate
industries. As co-founder and CEO of The Belrose Group, he’s
built a powerhouse firm specializing in the self-storage sector
of commercial real estate—expanding it from acquisitions to
include development and consulting. Known for spotting “niches
within niches,” Joe brings a sharp eye for opportunity and a
passion for educating others. He’s a featured speaker at the
Self-Storage Academy and Mastermind, where he shares his insights
as both a visionary leader and a hands-on investor.








In this episode:


Exploring hybrid management models in self-storage operations

Leveraging AI-driven call centers to improve efficiency and
service

How Joe Downs sources deals and stays ahead of market trends

Creative funding strategies for storage acquisitions at any
investment level

The connection between the housing shortage and rising
storage demand

Demographic trends fueling continued growth in the
self-storage industry

Joe Downs shares expert advice on the future of storage and
smart investing












The Norris Group originates and services loans in California and
Florida under California DRE License 01219911, Florida Mortgage
Lender License 1577, and NMLS License 1623669.  For more
information on hard money lending, go
www.thenorrisgroup.com and click the Hard Money tab.


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