284. Robby Sansom, Co-Founder & CEO of Force of Nature

Today, I'm joined by Robby Sansom, co-founder & CEO of Force
of Nature.



Setting a new standard for the industry, Force of Nature delivers
pasture-raised, 100% grass-finished, nutrient-dense proteins that
prioritize animal welfare and soil regeneration.



In this episode, we discuss building a radically transparent,
values-driven meat company.



We also cover:


 




The real cost of cheaply produced food




Reshaping consumer perception and habits




Restoring ecosystems with climate-friendly farming




 


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Force of Nature Website: https://forceofnature.com/
IG: https://www.instagram.com/forceofnaturemeats/



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Chapters:


(00:00) Introduction


(01:30) Force of Nature's mission


(04:00) Problems with our current food system


(06:30) Agriculture's impact on global land use


(09:00) Misaligned incentives in food production


(12:30) Creating transparency and authenticity in meat production


(16:15) How Force of Nature ensures quality and integrity


(18:45) Testing every batch for antibiotic residue


(21:15) Connecting consumers back to their food system


(24:30) Changing consumer perception about food pricing


(28:15) The commoditization of chicken and its problems


(31:45) Force of Nature's poultry program and higher standards


(35:15) The ancestral blend and incorporating organ meats


(37:30) Future roadmap


(40:00) Conclusion