297. Steve Martocci, Co-Founder and CEO of SuppCo

Today, I'm joined by Steve Martocci, co-founder and CEO of
SuppCo.


Helping consumers navigate an underregulated industry, SuppCo
applies a 29-point trust scoring system to rank supplement
brands, track stacks, and cut through marketing hype.


In this episode, we discuss using tech and transparency to guide
health optimization.


We also cover:




Building trust in an often misleading market




Balancing science with personal experimentation 




Designing tech to support (not replace) human decisions




 


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SuppCo’s Website: https://supp.co/ 


SuppCo’s Instagram: www.instagram.com/joinsuppco/  


Steve's Stack: supp.co/steve 


Steve’s Email: steve@supp.co 


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Investments: https://capital.fitt.co/


 


Chapters: 


(00:00) Introduction 


(00:50) Steve's Background: From GroupMe to Health
Optimization 


(02:20) The Genesis of SupCo and Personal Health Journey 


(07:00) Stack Management and Trust Scoring 


(11:10) Personalization and Health Tracking Development 


(13:40) Community Features and Social Aspects 


(17:45) Health vs Capitalism 


(21:15) Independent Testing and Industry Problems 


(26:25) Brand Relationships and Trust Score Impact 


(29:25) The Investment vs Outcome Problem in Health 


(33:10) Healthcare System Gaps and Consumer Trust 


(34:40) Technology Approach: AI Without the Hype 


(39:00) Future Roadmap and Premium Features 


(41:40) Conclusion