287. Ross Mackay, Founder & CEO of Cadence

Today, I'm joined by Ross Mackay, founder and CEO of Cadence.


 


Cadence is a performance supplement brand creating premium
hydration products for goal-oriented individuals — from elite
athletes to business leaders.


 


In this episode, we discuss building a brand that's bigger than
the product itself.


 


We also cover:


Shaping a lifestyle brand with strategic collabs

Decision-making frameworks for high-performing teams

Creating content to document the entrepreneurial
journey




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Cadence Website: https://usecadence.com/ 


Cadence IG: https://www.instagram.com/usecadence/ 


YouTube: https://www.youtube.com/@RossMackay1 


 


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Chapters:


(00:00) Introduction


(01:15) Ross's background and entrepreneurial journey


(03:50) The transition from Daring Foods to Cadence


(05:10) Differentiating in a crowded supplement market


(08:35) Building authentic brand content and community


(11:10) Strategic collaboration approach and tiered partnerships


(14:15) The momentum behind Cadence's rapid growth


(16:30) Decision-making frameworks for a high-performing team


(20:50) Creating lifestyle products vs just supplements


(23:50) Cadence's product system: Core, Race, and Recover


(27:25) Product roadmap and upcoming innovations


(32:35) The cultural rise of running and endurance sports


(35:15) Personal athletic goals vs. product development


(37:50) Balancing entrepreneurship with new fatherhood


(41:00) Conclusion