288. Jen Batchelor, Co-Founder & CEO of Kin Euphorics

Today, I'm joined by Jen Batchelor, co-founder and CEO of Kin
Euphorics.


 


Kin Euphorics is redefining drinking culture with functional,
nonalcoholic spirits designed to boost presence, energy, and
connection — minus the hangover.


 


In this episode, we explore Kin's mission to create social
rituals rooted in conscious connection.


 


We also cover:


 




Prioritizing loyalty over growth hacking




Pioneering psychotropic nonalcoholic drinks




Applying circadian science to product design




 


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Kin’s Website: https://kineuphorics.com/ 


Kin’s IG: https://www.instagram.com/kineuphorics/ 


Jen's IG: https://www.instagram.com/jenofkin/ 


Jen's Email: jb@kineuphorics.com


 


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Jen’s Email: jb@kineuphorics.com


 


Chapters:


(00:00) Introduction


(01:15) Jen's background as a third-generation distiller


(03:00) The 10-year journey building Kin before it was mainstream


(05:00) The philosophical foundation behind the brand


(08:15) Evoking strong emotional responses to Kin's message


(11:00) Translating mission into tangible products and
experiences


(14:05) How use cases have evolved from alcohol replacement to
daily ritual


(17:20) Building products around circadian science and daily life


(23:15) Measuring success through loyalty over growth metrics


(26:15) The importance of newness and innovation for brand
engagement


(29:45) Collaborating with retailers like Sprouts for new product
development


(33:05) Staying focused on customers over competition


(36:15) The 10-year vision for Kin's future


(39:20) The concept of "Kinning the world" beyond beverages


(41:00) Conclusion