Scaling a Freelancer Platform: Solving the Double-Sided Marketplace Problem with Chris M. Walker [Ep.173]

Marketplaces are notoriously hard businesses to run and
build. We would
know.Running a
marketplace means constantly balancing two sides—the buyers and
the sellers. If one side struggles, the whole thing falls
apart.Chris M.
Walker has cracked the code of this delicate dance. As the
founder of Legiit, a thriving freelance marketplace for
businesses, agencies, and SEOs, he's learned how to make both
sides of the equation work in harmony.


In this episode, we sit down with Chris to unpack the
operational challenges of running a double-sided marketplace. He
shares the lessons he's learned, the mistakes he's made, and the
strategies that helped Legiit become a trusted platform for
freelancers.One
of the biggest takeaways? The power of company culture. Scaling a
business means founders can't do everything themselves. Chris
believes a strong, well-aligned remote team is the key to keeping
things running smoothly—even when you're not in the room. He
prioritizes culture to make sure his team is not just working but
thriving.


If you're growing a business, managing a remote team, or
thinking about starting your own marketplace, you won't want to
miss this conversation. Tune in to the full episode to learn
more!
Topics Discussed in this episode:


Chris's origins story and how he ended up creating Legiit
(02:38)


Dealing with the double-sided marketplace problem
(07:09)


How Chris attracts customers to Legiit (09:39)


Using courses as a loss-leader product (13:58)


Chris breaks down Legiit's marketing funnel
(16:03)


Chris's experience at the India SEO conference and the
power of conferences (21:03)


How Chris structures and manages his team (27:52)


Chris's advice for managing remote teams (32:09)


How freelancers can get clients and how to adjust to a
larger client base (36:35)


Chris's thoughts on the impact of AI and the future of
SEO (44:06)

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Sit back, grab a coffee, and learn how to grow a
marketplace and build an efficient remote team!