Proven Marketing Strategies for New Photographers with Jeff Poole

#554 Jeff Poole is a professional photographer who transitioned
from a career as a paramedic to running a highly successful
photography business. Jeff recounts how photography became
pivotal in his life following the birth of his first child and
the supportive push from family that set him on a path to
transform a hobby into a profitable venture. The episode
emphasizes the necessity of proper pricing and marketing
strategies in photography, particularly highlighting the
struggles of starting out with competitive pricing that fails to
be profitable in the long run.



KEY TOPICS COVERED
Pricing and Profitability - Jeff shares the importance
of pricing your services based on cost rather than competitors. He
details the concept of cost-based pricing, aiming for 10-12% cost
of goods to ensure profitability.Sales Systems - The
importance of having a sales system to achieve desired average
sales figures. Jeff discusses packaging strategies and the role of
creating attractive, profitable packages.Marketing Strategies
- Emphasis on building an email list using lead magnets and
nurturing sequences as a form of marketing. Jeff explains how to
keep a consistent flow of communication with potential clients,
turning inquiries into bookings.

IMPORTANT DEFINITIONS & CONCEPTS



Cost-Based Pricing: Pricing products based on production
costs, ensuring a profit margin that supports business
sustainability.


Nurture Sequence: A series of automated emails sent to
potential clients to build a relationship and guide them
towards a purchase.



DISCUSSION & REFLECTION QUESTIONS
How has your understanding of pricing evolved after listening
to Jeff’s insights on cost-based vs competitor-based pricing?What
are some practical ways you can implement email marketing in your
photography business today?

RESOURCES:
Visit Jeff Poole's Website -
https://indigosilverstudio.com/
Check out Jeff's Education Platform - https://myphotoinsight.com/
Grow your business with HighLevel -
https://www.gohighlevel.com/
Start using Kit for your email marketing today - https://kit.com/


Learn What Camera Settings to Use in our free guide!
https://perfectcamerasettings.com/


Sign up for your free CloudSpot Account today at
www.DeliverPhotos.com


Connect with Raymond!


Join the free Beginner Photography Podcast Community at
https://beginnerphotopod.com/group

Get your Photo Questions Answered on the show -
https://beginnerphotopod.com/qa

Grab your free camera setting cheatsheet -
https://perfectcamerasettings.com/




Thanks for listening & keep shooting!