BOXXER & Sky Sports Ring Announcer Explains The Business Of Boxing

EP 354 - This week we catch up with broadcaster, entertainer and
tech entrepreneur Kody ‘Big Mo’ Mommaerts.  Kody combines
being “Big Mo” the ring announcer for Boxxer on Sky and NBC with
being the COO of SaaS scale up Sports Thread.


We chat about why the most important skills for any role are
really hard to put in the job description, why being distinctive,
putting time and effort into standing out is as important in
business as it is in entertainment and why the rapid rate of
change in both combat sports and tech means that the areas have
more in common than you would think.


We also discover that no-one in the podcast studio knows the name
of Liverpool FCs home stadium. (hint producer Dee: it’s not Old
Trafford).


Chapters:


00:00 BWB with Kody 'Big Mo' Mommaerts


01:08 Meet Big Mo


02:03 The Journey of Sports Thread Inc.


02:58 The Role of a Ring Announcer


04:18 The UK and USA Sports Connection


10:05 The Art of Ring Announcing


25:54 The Complexities of Boxing Promotions


31:51 Fighters and Promotional Companies


32:24 Marketing and Promotion in Boxing


33:11 The Business of Boxing


35:42 Personal Journey and Public Speaking


38:14 The Art of Communication


46:31 Cultural Differences in Business Communication


49:13 Innovating Boxing Entertainment


52:05 Quickfire Round - Get To Know Kody


01:00:02 Wrap Up


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