Startup Lessons, Resilience & How Failure Builds Success: John B Stapleton Explains

EP 407 - What does it really take to build a food empire from
scratch?


We're giving our chat with John B Stapleton - serial
entrepreneur, investor, and co-founder of the New Covent Garden
Soup Company and Little Dish a re-run to remind us about the
hard-won lessons behind his multi-million-pound successes.


From inventing the UK’s fresh soup category to mentoring today’s
challenger brands, John shares his insights on:


Why resilience beats a “genius idea” every time

How to raise investment when the market is stacked against
you

The truth about failure - and why it’s the best teacher for
entrepreneurs

Bootstrapping until you “know what you’re doing”

The entrepreneurial ego: small “e” vs big “E”



Whether you’re launching your first startup or scaling towards
exit, this episode is packed with real-world advice on how
entrepreneurs really win - and why sometimes failure is the very
thing that sets you up for millions.


Perfect for founders, investors, and anyone navigating today’s
uncertain business landscape.


*For Apple Podcast chapters, access them from the menu in the
bottom right corner of your player*


Spotify Video Chapters:


00:00 BWB with John Stapleton


00:40 John's Background and Achievements


01:19 Current Business Climate and Challenges


04:22 Investment Strategies and Advice


12:45 Mentoring and Advising Startups


14:25 Mission Ventures and Investment Platforms


18:17 Entrepreneurial Traits and Success


24:43 The Birth of Lamborghini


25:22 The Cult of Entrepreneurial Personality


26:29 The Value of Failure


28:51 Consumer Insight and Resilience


30:05 The Fresh Soup Revolution


34:21 Quickfire - Get To Know John


41:26 Wrap Up


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If you'd like to be on the show, get in contact -
mail@businesswithoutbullshit.me