Medical Cannabis CEO Talks Truth About UK Industry

EP 367 - This week serial entrepreneur Tim Kirby explains why a
focus on results is entirely the wrong thing to do - it sets up a
feedback validation mentality apparently. Instead you should
focus on behaviours to unlock the key to success and create
something he calls a feed forward, intention sharing loop.


Tim also explains why a “feel, felt, found” approach is the way
to connect with customers. And as the CEO of Releaf, A MedTech
company based around medicinal cannabis products he has some wild
stats about medicinal cannabis.  Did you know that humans
have an actual endocannabinoid system? No, nor did we!


Tim also has some bad news for any Wanna-preneurs. If you want to
succeed you’ve got to learn to love the grind.


*For Apple Podcast chapters, access them from the menu in the
bottom right corner of your player*


Spotify Video Chapters:


00:00 BWB with Tim Kirby


01:05 Meet Tim - CEO of Releaf


02:02 The State of Medical Cannabis in the UK


02:27 Releaf's Mission and Market Strategy


03:19 Barriers to Market Entry and Growth


07:38 The Importance of Patient Education


12:35 The Role of Trust and Consistency


25:27 Behavioural Focus in Business Success


36:28 Agnostic Views and Personal Conditions


36:42 Sports Psychology and Business Parallels


37:36 Mindset of Sporting Greats


39:20 Medical Cannabis Market Challenges


40:12 The Prescription Process


41:26 Regulatory Bodies and Market Growth


42:44 Patient Experience and Education


44:44 Cannabis Strains and Prescribing Practices


45:39 Innovations in Medical Cannabis


57:36 Cannabis in the Mainstream


01:02:37 'Quickfire' - Get To Know Tim


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