To be an architect you need to be much more than an artist

EP 385 - Our guest this week is Fernando Sordo Madaleno, a third
generation architect working in the family firm Sordo
Madaleno.  Originally from Mexico City, Fernando is now
based in London, spearheading the firm’s expansion as an
international architecture studio.


As well as discussing life in the family business we had a
fascinating chat around architecture, the built environment.


Fernando has a beautiful philosophy of architecture, that is
should try and combine three things. A deep, well researched,
understanding of the context and culture that the building is
going to be in especially if you are coming as an outsider. Why
great buildings should always be designed to the human scale (yes
he does explain what that means), and how great architects should
always try and think of ways to push the brief so that projects
can have a positive impact on the communities that they exist in.


He also mentions that the client is sometimes right. Which is
nice.


*For Apple Podcast chapters, access them from the menu in the
bottom right corner of your player*


Spotify Video Chapters:


00:00 BWB with Fernando Sordo Madaleno


01:18 Meet Fernando


03:09 Quickfire - Get To Know Fernando


05:51 Fernando's Current Projects and Vision


07:12 The Essence of Sordo Madaleno


08:11 Human-Centric Urban Planning


12:12 Challenges and Inspirations in Architecture


18:06 The Unique Character of Mexico City


21:59 The Legacy of Sordo Madaleno


24:57 The Value of Good Architecture


28:31 Local Efficiency and Quality


28:49 Innovative School Design


29:40 Community-Centric Architecture


32:10 Global Influence of Mexican Architecture


37:22 Challenges of International Expansion


42:15 The Role of AI in Architecture


46:11 Balancing Client Needs and Architectural Vision


57:08 Advice for Aspiring Architects and Entrepreneurs


59:29 Wrap Up


businesswithoutbullshit.me


Watch and subscribe to us on YouTube


Follow us:


Instagram


TikTok


Linkedin


Twitter


Facebook


If you'd like to be on the show, get in contact -
mail@businesswithoutbullshit.me


BWB is powered by Oury Clark