Net Zero Is a Commercial Opportunity

EP 387 - We’re going back to the future this week with the
excellent Akshat Rathi and his optimistic take on climate change.


Akshat is a Bloomberg Senior Climate journalist, and the author
of Climate Capitalism: Winning The Global Race To Zero Emissions.


We spoke to him about his book, and:


Why climate solutions investment needs to be made in the
developing world and emerging markets to help them move away from
coal


Why he felt it was so important to tell positive stories to help
accelerate the fight against climate change


And


Why he abandoned the idea of being a scientist (after getting a
PhD) to become a storyteller in order to make a bigger positive
impact on the world


As you’d expect from someone who writes for Bloomberg, he’s very
balanced and very astute.


He’s happy to concede that climate change isn’t the only crisis
facing humanity, but if we don’t fix it, it’ll make the others a
whole lot worse.


You can’t help feeling more positive after spending time in his
company, so give it a go.


*For Apple Podcast chapters, access them from the menu in the
bottom right corner of your player*


Spotify Video Chapters:


00:00 BWB with Akshat Rathi


00:49 Andy's Intro to Akshat


01:53 The Importance of Climate Solutions


02:23 Challenges in Climate Journalism


07:23 Success Stories in Climate Action


11:16 The Role of Governments and Big Businesses


12:43 Akshat's Journey and Passion for Climate Journalism


18:36 Global Investment in Climate Solutions


28:19 Practical Steps for SMEs


29:43 Economic Realities in India


30:01 Air Conditioning Around the World


30:41 Career Reflections and Journalism


34:06 Work Culture and Balance


38:40 Social Media and Its Impact


42:32 Greenwashing and Corporate Responsibility


45:10 Quickfire - Get To Know Akshat


businesswithoutbullshit.me


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