Chinas Aggressive Pricing Strategy

Chinas Aggressive Pricing Strategy

7 Minuten

Beschreibung

vor 7 Monaten
In this episode, Dennis Röhr, Partner & Managing Director at
Berylls by AlixPartners dives into the pricing tactics shaking up
the global automotive market. With Chinese OEMs pushing aggressive
cost structures and razor-thin margins, global competitors are
under pressure. Is this sustainable—and what should Western OEMs
learn from it?

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