Chances in Future Sales: Electrification, Digitization & Customer Expectations | Berylls Podcast

In this episode of the Berylls by AlixPartners podcast we talk
about how automotive marketing and sales are evolving: How to
navigate growing electrification und digitalization and shifting
customer expectations. (00:00) Intro and Guests: Arthur Kipferler,
Partner & Managing Director; Jonas Wagner, Partner &
Managing Director (01:10) What word describes best the state of
automotive sales? (01:42) Dealers are here to stay! (03:13) The
importance of personal and direct consumer contact (03:42) The
possible impact of AI for sales and marketing (05:09) Barriers for
growing shares of electric vehicles (BEV) (06:46) Vehicle lifetime
as a chance for higher OEM profits (08:06) Needed structural chance
within OEMs setup to match market needs (09:45) Refocusing as a
chance for automotives future sales and marketing (10:45) Outro
Visit or Berylls.com Website for further infos and reading:
https://www.berylls.com/future-sales-models-hybridization-as-the-new-norm/
https://www.berylls.com/ai-in-automotive-marketing-sales-from-efficiency-lever-to-growth-engine/
https://www.berylls.com/bev-sales-unlocking-private-demand/
https://www.berylls.com/new-profit-pools-strengthening-core-services-through-lifecycle-control/
https://www.berylls.com/rightsizing-sales-organizations-from-cost-cutting-to-capability-building/