TFS#191 - Maha Abouelenein Reveals all Personal Branding, PR, Social Media, Podcasting Strategies

Maha Abouelenein has more than 30 years of
global communications experience advising corporate giants,
high-growth startups, governments, and high-net worth individuals
in the USA. She is the CEO of Digital &
Savvy, a strategic communication consulting firm based
in the U.S. and Dubai, and sits on the Board of Directors of The
Associated Press. She launched some of the world’s largest tech
companies in the Middle East from communications, policy, and
business development perspectives - from Google and Netflix to
Udacity and Careem (Uber) and more. She supported the largest IPO
and the largest acquisition in Egypt’s history at Orascom
Telecom. She also built sports marketing programs and strategic
partnerships for the Olympics, NASCAR, the NBA, ATP Tennis, Golf,
and the NFL at consumer product giant General Mills.


Connect With Maha Abouelenein!


instagram.com/mahagaber


linkedin.com/in/maha-abouelenein


Join Her Facebook Group: 7 Rules Now!


facebook.com/groups/737663898528581


Pre-order Her Book: 7 Rules Of Self-Reliance
Here!


amazon.com/gp/product/1401978665


penguinrandomhouse.com/books/760285/7-rules-of-self-reliance-by-maha-abouelenein


CHAPTERS:


0:00 - Introduction


02:21 - How Did Maha Start in Marketing?


03:46 - Why is Content King in Social Media?


04:46 - Maha on Using Different Social Media Platforms


05:44 - Maha on Giving Value to People/Audience


07:30 - How to Get to Know Your Audience


08:46 - Maha on Customizing a Message


10:29 - How to Create an Interesting Story


11:53 - Maha's Personal Brand Journey


16:41 - Maha on Helping People Communicate Better


17:40 - How Does Communication Change?


19:42 - Maha on Using AI


21:03 - Brian Chesky, Mark Zuckerberg, Shopify's Founder On A
Podcast


22:53 - Maha's Podcast Journey


25:00 - How to Invite Big Guests on Your Podcast


27:13 - Maha on Doing Events/Talks


28:34 - Maha's Book: 7 Rules of Self-Reliance


31:22 - What Catalyzed Maha to Write Her Book


32:33 - Maha on Using AI for PR/Marketing


34:24 - How to Know What People Value


36:45 - Maha's Thoughts on Dubai


40:47 - Maha on What Egypt Looks Like Right Now


41:56 - Maha's Advice for Young Entrepreneurs


44:50 - Maha on Using LinkedIn


46:19 - Maha on Building Your Personal Brand


47:02 - Maha's Recent Life Discoveries


48:07 - Maha's Goals for the Next 6 Months


48:40 - Connect with Maha Abouelenein


48:59 - Outro