TFS#197 - Julian Farren-Price Shares Behind The Scenes Of Owning A Rolex & Patek Authorized Dealership

Julian Farren-Price is the owner of J Farren-Price, a renowned
luxury watch and jewellery boutique in Australia, specializing in
high-end brands like Patek Philippe and Rolex. He took over the
family business, founded by his father in 1942, after working as
a chartered accountant. With over 35 years of experience, Julian
is a respected figure in the luxury retail world. He is also a
passionate yachtsman, having won the CYCA Ocean Pointscore Series
ten times with his yacht About Time





Connect with Julian Farren-Price!


instagram.com/jfarrenpricesydney





Visit J Farren-Price website to know more about Luxury Watches!


jfarrenprice.com.au





CHAPTERS:


0:00 - Introduction


0:51 - Julian's sailing experience with his yacht About Time


2:46 - J Farren-Price business history


7:36 - Why is it hard to establish relationships with big brands
like Rolex and Patek Philippe?


9:08 - What makes luxury watch brands like Patek Philippe, Rolex,
and Vacheron Constantin so popular?


11:12 - Julian discusses brands represented by J Farren-Price
that he believes have significant future potential


12:47 - Julian on how to become an authorized dealer of luxury
watch brands like Rolex


13:56 - Julian on how Rolex manufactures their watches


16:32 - How does Julian manage or train his staff on watches and
jewelry?


17:55 - Julian on succession planning for his business with his
children


18:59 - Does Julian and his family have full access to luxury
watches?


19:41 - How does Julian retain staff for decades?


22:48 - What is J Farren-Price's outbound marketing strategy?


25:45 - Julian's thoughts on luxury watch collectors


27:14 - How the value of a 1989 Gold Rolex Day-Date increased
from $8k to $60k


28:41 - Julian on how collectors store their watch collections


30:00 - Julian's plans to expand his watch store


31:30 - How does Julian grow his store and clientele?


33:49 - How does J Farren-Price acquire new customers and
maintain relationships with existing clients?


36:27 - Julian's advice for aspiring watch collectors


37:36 - Julian on spending seven figures annually to market his
brand


40:51 - Julian's plans for his store over the next 10 years


43:12 - How does Julian secure supply for his watch store?


45:14 - How old was Julian when he joined J Farren-Price?


51:48 - J Farren-Price: from a seven-figure debt to a strong 20+
year run


54:38 - How does Julian allocate supply to different staff
members?


56:19 - Do watch collectors wear all of their collections?


57:51 - Julian's most worn watch, his choice for black tie
events, and his dream watch for collectors


1:02:24 - Julian's recent life discoveries


1:03:13 - Julian's goals and focus for the next six months


1:03:45 - Connect with Julian Farren-Price


1:04:44 - Outro