TFS#202 - Angus Muffet @‌Shopback: $3B+ in sales, $200M in Cashback for 2.5M Australian Users

Angus Muffet is the General Manager at
ShopBack Australia & New Zealand, a leading
e-commerce platform specializing in cashback and rewards. Under
his leadership, ShopBack has grown
significantly, offering users the ability to earn cashback on
purchases from a wide range of retailers.


Muffet has focused on making ShopBack a daily habit for users,
likening its use to popular social media apps. Prior to joining
ShopBack, he held a position as the National Sales Director at
Groupon, furthering his experience in the e-commerce and
marketing sectors​


Connect with Angus Muffet!


https://au.linkedin.com/in/gusmuffet


CHAPTERS:


0:00 - Introduction


0:51 - Meet Angus Muffet, Managing Director of ShopBack AU &
NZ


3:24 - ShopBack on having 2.5 million users in Australia


5:45 - How ShopBack conducts promotional campaigns with
merchants/brands


8:00 - How ShopBack operates from merchant to consumer


9:36 - How ShopBack earns commission from promotional campaigns


13:12 - Can small merchants grow with ShopBack?


15:44 - How big brands pay placement fees/commissions for push
notification email blasts


16:50 - How 100% cashback campaigns work, such as Pizza Hut’s
100% cashback


18:41 - Are there limits on 100% cashback campaigns?


19:59 - ShopBack on using loss leader promotional campaigns


22:10 - Angus on customer loyalty towards ShopBack vs. other
cashback apps


24:34 - Market share comparison: ShopBack, Cashrewards,
TopCashback


27:08 - ShopBack on merchant loyalty and affiliates


31:13 - Why does the affiliate space require a budget to partner
with cashback companies?


33:03 - How merchants pay commissions to ShopBack for sales made
through the app


36:06 - Does ShopBack have a bidding system within the app?


37:25 - Negotiating commission rates with new and existing
merchants


40:20 - Onboarding new merchants on the ShopBack platform


41:52 - Is ShopBack similar to eBay?


43:05 - ShopBack on ranking merchants within the app


45:17 - Can small brands grow from $0 to $1 million on ShopBack?


47:22 - How integrating with agencies helps merchants market
their brands


52:04 - Working with 4,500 merchants, with and without agencies


53:06 - How ShopBack prevents duplicate account registrations


56:43 - Rewarding users for payments made via QR codes


57:26 - How cashback works for in-store payments


1:00:06 - Difference between paying in-store with a credit card
and ShopBack credit


1:01:43 - Differences in money flow for online vs. in-store
merchants using ShopBack


1:03:33 - Why ShopBack is not planning to integrate with Uber
Eats or delivery services


1:07:06 - Utilizing the flywheel effect to scale business


1:09:22 - ShopBack’s marketplace strategy


1:11:51 - Angus on ShopBack’s marketing approach


1:17:19 - Lessons learned after Facebook Live crashed during
ShopBack’s 2nd birthday


1:22:39 - Maintaining a high employee retention rate


1:25:47 - Angus on hiring during the early stages of ShopBack


1:28:06 - Testing ethical behavior and attitude during interviews


1:31:23 - The "cup in the kitchen" interview story: those who
leave the cup don’t get hired


1:32:41 - Angus on interviewing for senior and international
positions


1:34:12 - ShopBack's team of 600 and Angus’s role in hiring


1:38:50 - High-ROI programs for employee engagement


1:41:59 - Is ShopBack Australia independent from ShopBack
Singapore?


1:43:42 - How Angus launched ShopBack in Australia


1:45:14 - Angus as an entrepreneur: does he aspire to start his
own company?


1:49:14 - Differences between the Australian and Singaporean
markets


1:51:10 - Comparing purchasing behavior: ShopBack Australia vs.
ShopBack Singapore


1:52:45 - How ShopBack achieved 70% app adoption


1:56:00 - Running effective marketing campaigns


1:59:52 - Angus on ShopBack’s customer lifetime value


2:01:56 - How merchants validate purchases from the ShopBack app


2:03:47 - The team behind ShopBack's OzBargain initiatives


2:05:11 - Connect with Angus Muffet


2:05:43 - Outro