TFS#205 - Dee Deng Building an 8-Figure Marketing Agency, Shares ALL Behind The Scenes Secrets

Dee Deng is the CEO and
co-founder of Right Hook
Digital, a digital marketing agency specializing in
e-commerce growth and paid social advertising. Known for his
expertise in scaling brands and customer acquisition, Deng also
co-founded DTC Dojo, a community for DTC
marketers. He is recognized for his practical insights into
digital strategy and building a strong company culture.


Connect with Dee Deng!


instagram.com/realdoseofdee


au.linkedin.com


x.com/realdoseofdee


youtube.com/@RightHookDigital


CHAPTERS:


0:00 - Introduction


1:01 - Meet Dee Deng


5:35 - Dee shares how he launched his community, DTC Dojo, on a
Telegram group and HighLevel


7:25 - Dee shares the best way to sell a community, using the "3
F's" (Friends, Family, Fools)


9:25 - How Dee plans to advertise his community using Meta ads
targeting cold traffic


10:10 - How Dee handles CRMs for his agency and personal brand


13:35 - Andy shares how his company has had ups and downs over
the last 4 years


17:47 - Dee shares how he came up with the idea to launch his
podcast


22:11 - Dee shares why many young yellow-skinned Asian are
curious about everything


23:56 - Dee highlights the importance of fully stabilizing one
business before starting another, noting many underestimate the
time required


28:10 - How to build your brand and communicate what your company
stands for


31:07 - What motivated Dee to start his agency and how he sought
advice from Guy Kawasaki and the Shark Tank team


36:02 - Dee on how he used concentric circles to get his first
six clients in 3-4 weeks


39:06 - How to find the right ideal customer for your business
with more success and less headache


45:10 - How Dee attracts their ICP (Ideal Customer Profile) and
who they are


48:04 - Right Hook’s strategies for customer acquisition


51:45 - Dee's agency pricing model: Fixed component + ad spend
under management component


53:32 - Right Hook on providing Meta, Google, and Email marketing
for clients


55:46 - Why Dee prefers hiring director-level roles over
high-level executives on building his Google advertising team


57:23 - Dee shares the ups and downs of his company over the last
7 years


59:21 - How Dee's Meta agency’s ad account was banned and how
they recovered it


1:02:49 - Dee explains an effective marketing funnel for agencies


1:07:08 - Differences between selling to Americans Vs.
Australians


1:08:05 - Dee explains how he scaled his agency from Australia
into the US market


1:10:07 - Spending $120k to hire a sales manager vs. $200k to
hire a director of sales for acquisition


1:16:27 - Dee shares his approach to hiring for his agency


1:20:47 - How Dee distributes workload among employees


1:22:22 - Dee suggests finding YouTube-savvy editors who prefer
working off-camera and advises shifting feedback toward broader
guidance to help them understand revision goals


1:28:55 - Dee discusses how he decides to focus on his personal
brand versus his agency


1:30:46 - Dee's personal goals for his agency in the coming years


1:34:15 - Dee shares how his relationship with his co-founder
evolved as the company grew


1:36:28 - Does Dee feel he’s a leader carrying the weight of his
agency?


1:38:28 - Dee shares how he builds relationships, networks, and
meets people


1:42:01 - Why it's rare for Dee to find truly curious people


1:45:44 - The difference between making people feel seen vs.
being curious about them


1:48:51 - The distinction between being curious and trying to
extract information


1:50:28 - How to make conversations with people more interesting


1:53:50 - What Zen is and how it influences Dee's life


1:58:17 - Dee's approach to finding the right partner in life


2:02:05 - Dee's recent life discoveries that he’s implementing in
his daily life


2:02:44 - Dee's personal goals for the next six months


2:03:15 - Connect with Dee Deng


2:03:44 - Outro