TFS#210 - Fiona Wang Grew to 150k+ Followers, Leveraging It To Build Her Agency & Other Businesses

Fiona Wang, founder of Candidco.au, helps businesses grow online
through content and social media strategies. With a background in
business and media, she’s built multiple ventures, including a
Bearbrick painting business and an upcoming dessert café in Bali,
focusing on authenticity, consistency, and creativity.


www.instagram.com/heyfionawang


www.tiktok.com/@heyfionawang


www.youtube.com/@heyfionawang


0:00 - Introduction


1:00 - Meet Fiona Wang


2:01 - Why Bali is a perfect place for foreign investment


3:06 - How Fiona quit her job to pursue entrepreneurship


3:49 - How she started her Bearbrick painting business


5:52 - Andy on meeting Fiona learns about her agency


7:53 - Helping businesses build online brands


9:24 - The challenges of mixing business and friendship


12:47 - Fiona on generating leads from her social media following


14:25 - What her agency’s sales process looks like


16:12 - How being flexible with clients' needs leads to a 65-70%
close rate


17:53 - How she manages all her businesses


22:04 - How she learned to handle all the business aspects


24:00 - Her experience working with and collaborating with
entrepreneurs and influencers in Sydney


27:22 - Fiona's journey in launching her dessert cafe in Bali


29:38 - Building businesses from scratch vs. raising funds


31:11 - Using time-blocking to manage workloads


32:49 - How she got into the content creation space


36:11 - Growing her first 15k followers by creating food content
during lockdown


38:06 - How she creates and builds backlogs of content for her
social media posts


39:19 - Tips for planning and structuring content


40:43 - Why unique formats matter in content creation


44:04 - How she came up with the idea of building an agency that
helps businesses establish their online brands


45:25 - How her agency creates content for their clients


46:40 - Why influencers often earn more than agencies


47:37 - People as her agency’s biggest expense


48:40 - Difference between her social media agency and a
management agency


50:27 - How they would build UGC content for a tooth whitening
brand


55:17 - Hiring in-house influencers vs. hiring an agency to help
you grow your social media


57:22 - Why content creation isn’t full-time for most


1:02:11 - How being authentic and consistent on social media
allows you to stand out


1:04:38 - How using her own voice and personality allows her to
connect with her viewers


1:06:31 - Fiona on why emotion-driven content resonates with
viewers


1:12:32 - Importance of brand consistency and authenticity


1:15:10 - How every personality can find an audience as a content
creator


1:16:56 - Being shy when recognized in public


1:20:32 - Personality differences with her sister


1:22:11 - Why he doesn't want to post stories live


1:22:52 - Fiona's socializing strategy when going to a party


1:24:53 - How she came up with the idea for her dessert café in
Bali


1:28:44 - Losing $10k on her first venture


1:30:53 - Bali vs. Sydney vibes


1:32:47 - How she discovered the local culture of Bali


1:33:38 - Fiona reveals her outbound message to get free
accommodation while traveling


1:34:50 - How studying a double degree in business and media
helped her build her agency


1:36:17 - Focus over the past six months


1:37:08 - Flexible hours for Fluid employees


1:38:06 - Hiring through Instagram stories


1:42:00 - Paying employees per project


1:43:02 - Doing quality control and finding new clients for
Candidco.au


1:44:34 - Adding 1-hour breaks into her routine


1:50:51 - 1 hour of doing nothing vs. 1 hour on an afternoon walk
or working out


1:52:17 - Sheduling her 1-hour "doing nothing" routine


1:53:45 - Goals for the next six months


1:55:15 - Fiona on the girl boss movement and advocating for
femininity


1:56:42 - How Fiona wants to make money and give back to children


2:00:37 - Andy’s story about chatting with someone who doesn’t
want kids


2:01:36 - Fiona on handling mean comments on her socials


2:02:24 - Fiona’s take on Trump’s presidency


2:04:38 - Connect with Fiona Wang


2:04:49 - Outro