TFS#214 - Lydia Lau @always.hungryyyy Reveals How You Can Get Paid To Eat!

Lydia Lau is a Sydney-based food content creator known for
uncovering hidden gems, trendy spots, and budget-friendly eats.
Renowned for her authentic reviews and stunning food photography,
she supports businesses with social media strategies and
influencer collaborations.


Connect with Lydia Lau!


https://www.instagram.com/always.hungryyyy


0:00 - Introduction


0:42 - Meet Lydia Lau


2:11 - Working in Marketing at Johnson & Johnson, Klook, Big
W, and in FinTech


2:41 - How long ago did Lydia start creating food content?


3:13 - Her plans to quit her job & start her marketing
venture


5:06 - Main services Lydia's marketing company offers to her
clients


5:35 - How Lydia helps cafe owners grow their businesses


11:50 - Lydia’s advice on creating engaging content for your
business


15:18 - How she helped Big W’s marketing agency grow their social
media presence


15:40 - How she pitches the pricing of her marketing services


18:12 - Handling all content creation for her clients as part of
her marketing services


19:41 - Having a massive backlog of travel content to post on her
socials


21:05 - Lydia plans to create a second Instagram account for her
marketing agency


22:40 - Insights on creating viral educational content


24:00 - How short-form content is great for reach and brand
awareness on social media


25:04 - How she accidentally started attracting clients while
creating food content in the F&B space


26:42 - How Lydia runs ads for the F&B sector


27:53 - Influencer marketing strategies for the F&B industry


29:04 - Cost for cafe owners to hire Lydia’s marketing services


30:17 - Took 6 months to get her first free food invite and 12
months to receive her first paid food review


32:36 - Lydia’s posting schedule for her food content


34:20 - Does Lydia eat out every day?


35:20 - How Lydia manages the places she features for food
content each month


36:38 - How she includes friends in her food review experiences


37:28 - How clients reach out and invite Lydia for food reviews


37:55 - Lydia explains how paid invitations work


38:53 - Are there situations where Lydia turns down an invite?


39:47 - What types of invitations does Lydia accept?


40:24 - Free invites with only 500–5,000 followers


41:53 - Secured her first paid invite with only 5,000 followers


42:28 - Lydia on earning 3-4 figures per restaurant review


44:32 - Lydia limits herself to accepting 3–5 invites per week to
manage capacity


45:53 - How Lydia organized a sponsored birthday party w/ Pizza
Bros


48:08 - Reaching out to Pizza Bros to sponsor her friend’s
birthday party


48:53 - Is it easy for Lydia to get restaurant sponsorships for
events?


49:48 - Lydia tracks invoices and the places she has visited


51:11 - Lydia posts food content based on her capacity


51:38 - Best food spots in Sydney for every type of cuisine


52:58 - Best places to take overseas friends in Sydney


53:43 - Best spots to bring an older mentor for dinner


54:13 - Lydia’s top pick for date nights to impress a girl


54:47 - Lydia’s picks for “bang for your buck” dining experiences


55:09 - Her thoughts on this podcast (1st podcast she's done)


56:23 - Thoughts on the fast-paced nature of the marketing
industry


56:47 - Recent life discoveries


57:51 - Lydia’s opinion on using the Advantage+ option on Meta


59:25 - Multi-advertiser option on Meta Ads


59:44 - Maximizing dynamic Ad copy and headlines in Meta Ads


1:00:23 - Audience targeting on Meta Ads


1:00:58 - How Lydia would optimize for leads when running ads in
the F&B space


1:01:32 - Organic content & retargeting marketing strategies


1:03:32 - Comparing ROI: $10K on cold ads vs. $10K on hiring
creators to produce five pieces of content daily


1:03:14 - Creating organic content to achieve free reach


1:05:54 - Personal goals for the next 6 months


1:07:05 - Would Lydia raise kids in Sydney or Malaysia?


1:07:39 - Differences in raising children in Malaysia compared to
Sydney


1:08:49 - Lydia reveals she speaks seven different languages


1:09:16 - Connect with Lydia Lau


1:10:00 - Outro