TFS#226 - ​Cheyenne Beam PR Expert Behind-the-Scenes on Working w/Jessie Reyez, Sean Paul & Swae Lee

Cheyenne Beam is a public relations
executive with over nine years of experience in music,
entertainment, lifestyle, and fashion. Based in New York, he has
led PR campaigns for top artists at Interscope and Island
Records, including Rae Sremmurd, Swae Lee, Willow Smith, Toni
Braxton, and Jessie Reyez. Specializing in brand strategy, media
relations, and crisis management, he continues to drive impactful
campaigns and build lasting brand equity.


Connect with Cheyenne Beam!


https://www.instagram.com/cheyennebeam


CHAPTERS:


0:00 - Introduction


0:56 - Meet Cheyenne Beam


2:18 - Cheyenne shares his journey from launching a bow tie
company to entering the PR industry


7:48 - Cheyenne explains why he stopped his bow tie company


9:27 - Cheyenne shares his thoughts on Timothée Chalamet's outfit
upon his promotional tour for his Bob Dylan movie


10:14 - Were Brad Pitt’s uniquely styled outfits during his
divorce from Angelina Jolie intentional for PR?


11:43 - Behind-the-scenes insights on PR during campaigns and
promotional tours


13:13 - How a publicist assists with press and podcast outreach
during event promotions


15:33 - How to start working in the PR industry from scratch


18:47 - How PR professionals build relationships with the media,
press, and writers


20:47 - Cheyenne shares his experience as a freelancer after
leaving Interscope Records


22:46 - PR strategy for getting artists into mainstream
publications


24:53 - Can an artist get into Vogue magazine without the help of
PR?


27:20 - How a publicist starts and grows with an artist
throughout their career


29:05 - The combination of PR strategies and social media
presence to achieve an artist's success


30:54 - Why it’s important to combine social media presence with
journalism


32:56 - Cheyenne shares the publicists who inspire him: Chris
Chambers and Yvette Noel-Schure


35:43 - Behind-the-scenes: How does PR expert Chris Chambers
works with his clients


36:53 - Cheyenne shares behind-the-scenes PR work at major red
carpet events like the Oscars and Grammys


39:35 - How publicists handle having multiple clients at the same
event


41:21 - Publicist pitches vs. Direct invitations: How are guests
chosen for major events like Grammys?


42:46 - Do celebrities choose their interviews or follow
publicist recommendations?


45:02 - Podcast vs. television: Are podcasts the new go-to for
campaign runs?


46:30 - Cheyenne explains why even successful artists like
Beyoncé and Drake need a publicist


49:31 - PR's role in handling paparazzi harassment and negative
media coverage


53:42 - Cheyenne's thoughts Michael Jackson's PR spin during his
slander controversy


55:03 - Cheyenne shares his thoughts on the "No statement or
disappear for 6 months" media avoidance strategy


56:05 - Kourtney Kardashian & Mason Disick controversy: Do
celebrities create media distractions to hide the truth?


58:33 - Cheyenne’s thoughts on the Smith family controversy
during Red Table Talk


1:00:50 - Cheyenne shares behind-the-scenes moments from Jessie
Reyez's album promotions


1:03:23 - Cheyenne discusses PR strategies used during Jessie
Reyez's album promotions


1:05:02 - Cheyenne shares how they helped Jessie Reyez reach
diverse media outlets when promoting her music


1:08:44 - Do PR firms give new employees access to industry
contacts, or do they have to build their own?


1:10:02 - Cheyenne shares how freelance publicists acquire new
clients and reconnect with old ones


1:10:47 - Cheyenne provides email subject line tips for media
outreach


1:11:41 - How do publicists coordinate press tours for
celebrities like Beyoncé?


1:12:46 - Cheyenne shares his thoughts on Kanye using Twitter to
promote his new albums


1:14:12 - Has Cheyenne been able to merge his passion for music,
fashion, and film into his PR work?


1:16:37 - Staying ahead of fashion trends vs. sticking to classic
style


1:18:25 - Cheyenne’s recent life discoveries


1:19:54 - Cheyenne’s personal goals for the next six months


1:21:56 - Connect with Cheyenne


1:22:42 - Outro