019 - HUNT Wheels: A brand built around the rider - with Peter Marchment & Alex Bethge

In our 3rd english episode we talk to Peter Marchment who’s the
co-founder of Hunt Wheels and The Rider Firm – and someone who
turned a side hustle in his garage into one of the most relevant
wheel brands in today’s cycling market. Together with Alex
Bethge, Head of Marketing Europe, we talk about how Hunt has
evolved from a UK-based direct-to-consumer startup into a
purpose-driven global brand with a strong following in Europe and
the US.





Peter shares how a frustration with how wheelsets were
traditionally developed led him and his brother to start building
wheels that truly serve the rider – not just the pro peloton.
From their first OEM partnership with Mason Cycles to the rise of
gravel, Hunt has remained focused on rider needs rather than
race-driven prestige. “The Chase Is On” isn’t just a slogan –
it’s their way of doing things: constantly refining, listening,
and pushing the envelope.





Alex adds perspective on what it means to build a brand across
borders, how marketing and product development are deeply
intertwined at Hunt, and why he sees inspiration in subcultures
and streetwear as much as in wind tunnel data. We also talk about
visibility in the peloton, the role of design in product
perception, and why wheels – along with pedals, grips and saddles
– are still one of the most powerful upgrades you can make to
your bike.





An episode about staying close to the rider, building an honest
brand in a noisy market, and how even the most tech-driven
products are ultimately about people.





To learn more about HUNT go check out
https://eu.huntbikewheels.com





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