HealthLaw HotSpot: Branding Your Health Care Practice: Build and Protect Your Business Identity

Host Ericka Adler is joined by David Adler, President and Founder
of the Adler Law Group, to discuss various legal tips and
strategies for choosing a name and brand that will help your
practice stand out. David emphasizes the importance of creating a
strong brand that resonates across different types of communication
and explains the process of choosing a strong and distinctive
brand, highlighting the differences between generic, descriptive,
arbitrary, and fanciful names. David and Ericka also cover the
steps involved before you select a brand name, including checking
state and federal trademark databases, and the need to regularly
search and confirm your unique use of the name. Finally, Ericka and
David discuss legal implications of using a name that is too
similar or the same as another practice's name, and how to respond
if your practice is accused of using a name belonging to someone
else or if you believe someone else is using your protected brand.
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