Disha Shah, Founder, DiAi Designs

Disha Shah, a second-generation jeweler, grew up immersed in the
world of jewelry in Hong Kong, spending countless hours at her
father's natural diamond business. Despite her upbringing
surrounded by the craftsmanship and beauty of jewelry making,
Disha initially pursued a different path, working in corporate
roles. She never felt drawn to follow in her family's footsteps,
especially as she found traditional jewelry designs to be too
bulky and old-fashioned for her taste.