Pioneering Slow Fashion - Pragya Priyali: Founder & Creative Director, Unrush

Pragya Priyali is the visionary Founder and Creative Director of
Unrush, a slow fashion brand born out of her deep commitment to
craftsmanship. With over 16 years of experience in the fashion
industry, her journey began as a design graduate from NIFT Delhi
and evolved into leadership roles in content, social, and brand
marketing at India's top fashion e-commerce platforms, including
Myntra.


Unrush was founded in response to the "fast everything" culture
dominating fashion. It is Pragya’s mission to inspire conscious
consumption and embrace timeless elegance. Her personal
aesthetic—minimalist, thoughtful, and subtle—drives the brand’s
identity. Unrush’s designs are crafted for the modern, mature
working woman who seeks both style and substance in her wardrobe.


Pragya ensures that Unrush not only stands out for its fashion
but also for its values. The brand operates as a women-only
organization, committed to hiring and partnering with women-led
enterprises. Fabrics are ethically sourced from India, and
garments are produced in facilities that meet international
standards for worker safety and hygiene. In keeping with the slow
fashion philosophy, each style is produced in small batches,
avoiding wastage and ensuring the uniqueness of every piece.