Scientific Communication - Telling Stories that Matter

Science can be complex and difficult to grasp, yet public
understanding is crucial for navigating issues like disease risk,
climate change, and pandemics. Clear, engaging science
communication can help prevent misinformation and conspiracy
theories, offering facts in place of myths. But how can we make
science more digestible and appealing? Counterintuitively, it might
be less facts and more emotions that can help to make science more
appealing, more impactful – both when communicating to the public
and to fellow scientists. In episode 28 of We’re doomed, We’re
saved, Andreas Horchler and Louise von Stechow discuss strategies
for scientific storytelling, drawing on principles that go back to
ancient Greece and draw from modern brain science. Spoiler: It´s
not as hard as it may look. Content and Editing: Louise von Stechow
and Andreas Horchler Disclaimer: Louise von Stechow & Andreas
Horchler and their guests express their personal opinions, which
are founded on research on the respective topics, but do not claim
to give medical, investment or even life advice in the podcast.
Learn more about the future of biotech in our podcasts and
keynotes. Contact us here: scientific communication:
https://science-tales.com/ Podcasts: https://www.podcon.de/
Keynotes: https://www.zukunftsinstitut.de/louise-von-stechow Image:
bernard-hermant-qTpc0Vj4YoE-unsplash via Unsplash Further reading:
Cron, Lisa: "Wired for story, The Writer's Guide to Using Brain
Science to Hook Readers from the Very First Sentence" Clarkson
Potter/Ten Speed, 2012 Gallo, Carmine: "Talk like Ted" Main Market
Edition, 2022