Lifecycle marketing is a conversation | LaToya Bowlah, Director of Marketing, Anthology AI | Episode 29

LaToya Bowlah  is a leader in digital transformation and
customer lifecycle marketing. Her background also includes
developing go-to-market strategies at prominent tech/high-growth
start-ups including Nasdaq and Bloomberg Digital, as well as
leadership roles at AnthologyAI, Bloomberg News, Ellevest, and
others.


 


LaToya and Matt discuss:


 


*   Striking the right balance between revenue growth and
customer value is essential


*   Investing in tech should be proportionate to your
current growth and operational needs


*   Lifecycle marketing sits at the intersection of data
science, content, and automation


*   Adapting to industry changes is crucial for any
marketing leader


 


Chapters:


(0:00) Balancing Customer Value and Revenue in Lifecycle
Marketing  


(4:10) Innovating Digital Media with Dynamic Paywalls at
Bloomberg  


(5:40) LaToya Bowlah's Journey Through Marketing and Product
Strategy  


(8:47) Ethical Data Sourcing and Consumer Control in Predictive
Modeling  


(10:14) Strategizing Marketing Channels and Automation in
Business  


(14:58) The Misconception of SEO as a Silver Bullet  


(17:01) Strategies for Effective Go-to-Market
Execution  


(18:12) Strategies for a Successful Go-To-Market
Approach  


(21:46) Defining Market Segments for Communication
Platforms  


(22:47) Optimizing Customer Lifecycle for Growth and
Activation  


(24:44) Strategizing Sales and Marketing for Scalable Business
Growth  


(26:39) Lifecycle Marketing's Impact on Customer Experience and
Revenue  


(28:17) Email's Enduring Intimacy and Importance in Digital
Marketing  


(29:47) The Underestimated Power of Email Marketing  


(31:19) Maximizing Efficiency in User Acquisition and Lifecycle
Marketing  


(34:11) Misconceptions in Market Strategy and
Investment  


(34:52) Striking Balance in Customer Engagement and Revenue
Growth  


(38:43) Understanding Customer Relationships and Communication
Strategies  


(40:07) Strategizing Customer Engagement and Growth
Loops  


(43:28) Optimizing Fintech User Engagement Through Iterative
Testing  


(45:52) Strategies for Early Stage Founders to Adapt in
Marketing  


(49:22) Sales Success Without Technology: A Practical
Approach  


(51:05) Debunking the Silver Bullet Myth in Lifecycle Marketing


 


Link to Transcript