Selling your business is selling your purpose and identity for cash | David Rodnitzky, Agency Growth and M&A Advisor | Ep. 39

David Rodnitzky is the founder of David Rodnitzky Consulting, a
boutique firm dedicated to helping agency founders navigate
complex acquisition, scaling, and M&A opportunities. He also
founded 3Q Digital, a media management company managing over$2
billion in ad spend annually, which subsequently became part of
DEPT. 


Rodnitzky has written a book called “Selling Your Marketing
Agency: Making the Most of Your Most Important Deal” that helps
guide agency founders through one of the biggest decisions in
their careers.


In this episode, Matt and David discuss what it takes to build a
successful business, the importance of thinking long term with
client relationships, and the emotional and strategic
complexities of selling a company, as well as some key insights
into the world of M&A


 


Chapters:


(0:01) David Rodnitzky's Journey from Iowa to San Francisco


(1:58) From Dot-Com Boom to Founding Three Q Digital


(7:13) Scaling a Digital Marketing Agency from Coffee Shop to
Acquisition


(12:44) Navigating Mergers and Acquisitions with Strategic
Earnouts


(20:07) Selling and Reacquiring a Company Multiple Times


(25:56) Balancing Culture and Performance in the Workplace


(32:11) Common Pitfalls and Ethical Issues in Advertising
Agencies


(40:45) Selling Your Business: Emotional and Practical
Considerations


(45:26) Boeing's Merger with McDonnell Douglas and Resulting
Hostile Takeover


(46:51) The Importance of Strategic Thinking in Legal and
Business Decisions


(50:30) Strategic Thinking and Due Diligence in Business
Acquisitions


(52:42) Building Long-Term Value in Agencies for Successful
M&A


 


Link to Podcast Transcript