Add a little gaming to your growth machine | Dan Barnes, Mobile gaming expert | Episode 30

Dan is an accomplished executive in the mobile gaming industry,
with over a decade of experience at companies such as N3TWORK,
NaturalMotion, Zynga and Machine Zone. Throughout his career,
he’s consistently driven revenue growth, developed innovative
technology platforms, generating over $1B in enterprise value.


Over the course of the last decade, he’s deployed over $1B in
user acquisition,  worked with world-class IP, and raised
several rounds of VC financing.


 


Matt and Dan discuss:


Company culture as a critical component to a business's
success

How live operations enhance player retention in gaming

Gamification principles that can be applied to non-gaming
industries to drive performance

The limits of automation and generative tools in find new
creative concepts



 


Chapters


(0:00) Cultivating Company Culture and Gamification in Mobile
Gaming


(3:47) Optimizing Team Performance Through Strategic
Prioritization and Data-Driven Insights


(7:45) Intrinsic Motivation and Psychological Safety in High
Performing Teams


(10:10) Fostering Psychological Safety and Embracing Constructive
Conflict


(15:13) Valuing Lifelong Learning in Potential Employees


(17:57) Optimizing Team Dynamics and Culture in Organizations


(21:42) Evolving Company Culture and the Impact of Live
Operations in Gaming


(25:10) The Evolution of Free-to-Play Mobile Gaming


(28:00) Gacha Gaming Mechanics and Their Cultural Impact


(29:04) Harnessing Game Dynamics to Drive Engagement and Sales


(31:58) Gamification Strategies in Live Operations and User
Engagement


(37:25) Designing Game Systems for Diverse Player Archetypes


(39:19) Tailoring SaaS Products to Diverse Customer Profiles


(43:29) Evolution of Creative Production and Automation in Gaming


(46:59) Combatting Ad Fatigue in High-Scale Marketing Campaigns


(51:20) Aligning Marketing, Product, and Sales Strategies for
Success


(53:47) Cultivating Company Culture to Minimize Friction and
Empower Execution


(58:07) Innovative Decentralized Technology Development in Gaming


(1:00:35) The Evolution and Future of Game Distribution


(1:03:30) Revolutionizing Interactive Gaming with AI and
Real-World Elements


(1:04:28) Redefining Interactive Gaming for the Next Generation


(1:07:51) Discussing the Cult Classic 'Brain Scan'


(1:09:00) Gaming and Performance: Promises and Expectations


 


Link to Transcript