Failure doesn't have to be a tragedy | Kimberly Corbett Pointer - Chief Publishing Officer, Fortis Games | Ep. 34

Kimberly Corbett  is a large-scale marketing development and
analytics solutions expert who has worked for some of the top
gaming franchises in the world. Her past experiences include
roles at Warner Brothers Games, Zynga, and Kabam. She is
currently the Chief Publishing Officer at Fortis Games.


In this episode, Matt and Kimberly discuss the importance of
cross-functional collaboration, how gaming companies can leverage
AI to stay ahead, and the challenges and opportunities of the
modern gaming market, particularly user acquisition and the
balance between paid and organic growth strategies. 


Key Takeaways:


The Future of Gaming: AI is transforming the gaming industry
and helping companies launch more sophisticated and efficient
gaming experiences

Encouraging Cross-Functional Collaboration: Success in
scaling a product lies heavily in nurturing cross-functional
teams with aligned incentives and goals to drive a high-growth
culture

Balancing Organic and Paid Growth: Overemphasis on achieving
virality can become a trap… instead, focus on creating a great
product and balancing organic and paid strategies will become
more sustainable



 


Chapters:


 


(0:01)        Scaling video games and user
acquisition strategies


(2:27)         AI's impact on game
development and publishing


(5:19)          Adopting AI: the
competitive edge in gaming


(10:16)        Nurturing cross-functional
collaboration and innovation in startups


(16:35)       Learning from failure to achieve
success in business


(19:29)       The non-linear and chaotic nature of
game development


(23:56)      The serious business behind the
gaming industry


(28:29)      Balancing organic growth and paid
marketing in early stage startups


(31:46)       Choosing the right analytics tools
for user data


(34:11)         The challenges of data
management in rapidly growing companies


(35:18)        Balancing data savvy and brand
focus in modern marketing


(41:24)        Qualities to look for when
hiring and scaling teams


(46:47)       Conclusion and closing remarks


 


Link to Transcript