Just because your competitors are doing it, doesn’t mean you need to | Brendan Bilko - Robin, Founder | Ep. 35

Brendan Bilko is the founder of Robin, a studio dedicated to
reimagining sports through brand building and product
development. His experience includes time as Entrepreneur in
Residence at Lisi and Elysian Park Ventures. He is also the
Co-Founder and CEO of Dexter, as well as co-founder of the
creative agency May Day, where he worked with brands like Levi's,
Cadillac, Red Bull, and Comedy Central.


 


In this episode, Matt and Brendan share insights on  how to
build and maintain a successful brand strategy, sustain brand
impact as you scale, and why focusing on authenticity and
consistency in this process is crucial. 


 


Key Takeaways:


Don’t Chase the Competition: Instead of copying successful
competitors, focus on what makes your brand unique and true to
its core values

Authenticity is Key: Being genuine in your brand messaging
fosters trust and loyalty among customers

Consistency and Simplicity: From logo design to messaging,
maintain consistent branding to ensure your audience easily
recognizes and relates to your brand. Simple, clear branding
often leads to better recognition and engagement



Have a Brand Champion: Ensure there's a dedicated person
internally to help you maintain and enforce brand standards.


 


(0:01)           Brendan's path from
creative agency to sports  branding


(4:05)          Key elements of
successful sports branding


(7:23)           Navigating brand
consistency and authenticity in marketing


(15:07)        Challenges of naming a company
and The Google Mistake


(16:27)         Brand consistency and
unexpected product lines


(22:04)       Defining & maintaining brand
identity in growing companies


(27:59)        The power of support in
transforming a startup's mission


(32:33)       The importance of simplicity in
early-stage branding


(37:01)        Brand champions ensure
consistent branding


(42:14)        Tubi's playful rebrand and
massive subscriber growth


(46:41 )      Staying true to your brand and
avoiding distractions


(49:33)      Conclusion and closing remarks


 


Link to Transcript